Five Minutes With VITO
Making the most of your selling time with the
Very Important Top Officer
By David Mattson and Anthony Parinello
ISBN#: 978-0-978-60783-8
Paperback
US $14.95
208 Pages
October 2008
6 x 9
Business/Sales
Published by Pegasus Media World
David Mattson
CEO, partner and trainer at Sandler Systems, Inc. (SSI), David Mattson is at the helm of the worldwide business training and consulting organization that has been rated number one by Entrepreneur magazine for 12 years running. The majority of companies in the Fortune 1000 as well as thousands of small-to-medium sized businesses choose Sandler Training for sales, leadership, management, and a wealth of other skill-building programs.
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Anthony Parinello
In 1995 Tony Parinello started a sales revolution with his original work and first best-selling book, Selling to VITO, the Very Important Top Officer. Today he has personally trained over 2,000,000 salespeople and the majority of the Fortune 1000 to use his unique appointment-getting methods to present their ideas to CEOs, presidents, owners, and other difficult-to-reach top decision makers–individuals who hold the ultimate veto power over all decisions made within their enterprises.
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Summary
This book is for the salesperson, sales manager, sales leader and entrepreneur who wants to reach mastery in their abilities to create larger entry point orders, compress sales cycles, obtain add-on business from their existing accounts and receive golden referrals.
Throughout every chapter of this book the reader will learn proven, practical, tactical methods and mindsets that will result in building business relationships with CEOs, Presidents, Owners and other top executives in every industry in today's business landscape. As the readers complete each chapter they are invited to gain additional insights and up to date information by going to a unique Internet "Broadcast Center" which also entitles readers to ask questions of the authors.
The authors of this book have collectively trained more than 5 million salespeople and the majority of the Fortune 1000 companies in America. Their intellectual work is used by organizations in 17 countries around the world. Download Full Summary